News article

8 months ago - 5/17/2018

Programme announced for European Handball Talks

The organisers of the European Handball Talks sports business event, EHF Marketing GmbH, have released a final programme and confirmed its line-up of speakers.

Hailing from the worlds of sport, business and technology the keynote speakers and invited panel guests will bring a depth of knowledge to the topics of brand management and community building in the digital age as well as digitalisation and technology in sport.

The line-up of speakers includes Michael Wiederer, the EHF President, David Szlezak, Managing Director of EHF Marketing GmbH, as well as leading experts in brand, sponsorship and technology. Invited speakers include guests from EHF partners including the VELUX Group and Sportradar.

First hackathon in handball

Parallel to the business event, the very first hackathon in handball will take place – under the title of the ‘European Handball HackDays’.

Supported by the official data and streaming partner of the EHF club competitions, Sportradar, as well as tracking provider, Kinexon, and digital service agency, Athletia, the event will focus on developing creative solutions for data usage and visualisation.

The results of the hackathon will be presented at the conclusion to the European Handball Talks event.


14:30 hrs


15:00 hrs

Welcome Words
Michael Wiederer (President, European Handball Federation)

15:15 hrs

Growing the handball brand value
Gerhard Hrebicek (President, European Brand Institute)

15:30 hrs

From FINAL4 to future of handball marketing
David Szlezak (Managing Director, EHF Marketing)

15:45 hrs

Strategies and technologies of digital monetization
Nikolaus Beier (Director Digital Platforms, Sportradar)

16:30 hrs

The power of brands
Thomas Grabner (CEO, Kastner & Partners)

16:45 hrs


Marketing in the digital age
Cristian Fjeldsøe (Senior Director Global Marketing, VELUX)
Philipp Wallisch (Marketing Manager, Milka)
Johannes Hagedorn (Founder, BAM! Sponsoring)
Thomas Grabner (CEO, Kastner & Partners)

17:15 hrs

European Handball HackDays
Henry M. Blunck (Head of Business Development, EHF Marketing)

Event registration

The ‘European Handball Talks’ event takes place from 14:30 hrs on Friday, 25 May 2018 at Palais Flora Cologne and is a registration-only business event.

It is not too late to take part and there are still a limited number of places available for participants.

To register visit: ehfFINAL4.com/EHTregistration.

Author: EHF / ew
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